Our Story
40 years of dressing real Australian women. Now, finally, direct to you.
"We've been making clothes for Australian women for 40 years. Most of them never knew our name — until now."
The brand behind the brand
For four decades, J & M Fashions has been one of Australia's most trusted fashion manufacturers. Based in Sydney, we've designed and produced clothing for some of the country's most recognised retail names — labels you'd find in every shopping centre from Cairns to Hobart.
Our clothes have been worn to thousands of weddings, milestone birthdays, Melbourne Cups, and Monday meetings. But the women wearing them had no idea who actually made them.
Why FEMIQN was born
FEMIQN— pronounced "fem·ih·queen" — was born from that gap. A blend of "feminine" and "unique." Fashion that makes real women feel seen, not invisible.
At FEMIQN , we believe femininity is strength in its most graceful form. Inspired by the timeless symbol of transformation—the butterfly—FEMIQN represents every woman's journey of becoming: confident, bold, and beautifully unstoppable.
We understand that a woman’s body evolves through life’s many phases, from youth to motherhood, from change to rebirth. At FEMIQN, we honour these transitions , designing not just clothing but confidence—ensuring every woman feels empowered in her own skin, at every stage of her life.
Crafted for the modern woman who moves with purpose and poise, FEMIQN blends minimalist elegance with an edge of empowerment. Our pieces are more than fashion—they are statements of self-respect, resilience, and style.
From boardrooms to soirées, from quiet strength to bold expression, FEMIQN is the signature of women who lead with grace, adapt with power, and live with intention.
And that transformation doesn't require a new wardrobe — it starts with one piece that finally fits the way you deserve.
That's FEMIQN — the consumer division of J&M Fashions. 40 years of Australian manufacturing, now available directly to you. As we grow, we're bringing more of what we make — new categories, new styles, new possibilities — straight to the women who wear them
This is just the beginning.
What makes us different
Real bodies
Every size 8–26 individually patterned. Not graded up from a sample.
TV tested
Every hero style demonstrated live on TVSN and scrutinised by thousands.
Sydney designed
40 years of Australian craftsmanship. Fabrics that travel, wash, and feel good.
Who we make this for
We design for the woman who's been let down by fashion. The one who walks into a department store and feels invisible. Who's spent months looking for a wedding outfit and found nothing that fits properly, flatters honestly, and doesn't cost a fortune.
She's 45, or 55, or 65. She wears a 12 or a 22. She wants sleeves that cover her upper arms without looking clinical. A neckline that's flattering without being frumpy. She wants to arrive and feel like the best version of herself — not an apology.
That's who FEMIQN is for.